Is
a sophisticated list management tool that performs duplicate detection
(deduping), merge/purge operations and can produce house hold link
determination. MerlinMerge works directly with MS-SQL, Oracle 8,
DB2 Universal and standard text files. Like CorrectAddress, MerlinMerge
harnesses the advanced search and matching facilities provided by
the "NameSearch" engine to achieve unparalleled accuracy
and speed while overcoming variations due to misspellings, transcriptions,
transpositions, acronyms, phonetics, sequence differences, nicknames
and many other common errors found in data.
MerlinMerge uses the search and matching intelligence of the NameSearch
Technology to identify and/or eliminate duplicate records within one
or more data sources. It can also be used to merge multiple data sources
into one master source and perform house holding analyses.
Identify and/or delete duplicate records at an individual, household,
or residential level
Identify names on more than one data source for target marketing
Merge and consolidate data sources
Purge unwanted records from mailing lists
* NameSearch is an extremely powerful search and matching tool
set that gives intelligence to applications, thereby enabling
them to find
and identify information regardless of variations due to phonetics,
missing words, noise words, nicknames, prefixes, keyboard errors
or sequence variations. NameSearch comes with default services
for personnel
and corporate names, addresses, e-mail addresses, and international
names. NameSearch also provides special search functionality that
overcomes variations in phone, social security, and credit
card numbers and other
numeric criteria.
MerlinMerge
Benefits
NameSearch® General Information
