MerlinMerge® Product Information
Intelligent Search Technology

Is a sophisticated list management tool that performs duplicate detection (deduping), merge/purge operations and can produce house hold link determination. MerlinMerge works directly with MS-SQL, Oracle 8, DB2 Universal and standard text files. Like CorrectAddress, MerlinMerge harnesses the advanced search and matching facilities provided by the "NameSearch" engine to achieve unparalleled accuracy and speed while overcoming variations due to misspellings, transcriptions, transpositions, acronyms, phonetics, sequence differences, nicknames and many other common errors found in data.

MerlinMerge uses the search and matching intelligence of the NameSearch Technology to identify and/or eliminate duplicate records within one or more data sources. It can also be used to merge multiple data sources into one master source and perform house holding analyses.

Identify and/or delete duplicate records at an individual, household, or residential level
Identify names on more than one data source for target marketing
Merge and consolidate data sources
Purge unwanted records from mailing lists

* NameSearch is an extremely powerful search and matching tool set that gives intelligence to applications, thereby enabling them to find and identify information regardless of variations due to phonetics, missing words, noise words, nicknames, prefixes, keyboard errors or sequence variations. NameSearch comes with default services for personnel and corporate names, addresses, e-mail addresses, and international names. NameSearch also provides special search functionality that overcomes variations in phone, social security, and credit card numbers and other numeric criteria.

MerlinMerge Benefits